PROGRAM MONDAY 10 OF NOVEMBER
- Central auditorium plenary room
- Einstein room workshop area
- Hall Auditorium Room Area
- Wine cellar and cocktail area, Sagan room
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 09:30 | Institutional welcome |
Inauguration of the Congress
|
| 10:00 | Presentation: In terms of territory |
Local products as added value
|
| 11:50 | Key to success: gastronomy and communication |
Success story: Xabier Argulló
|
| 12:00 | Presentation: in terms of sustainability |
When the kitchen regenerates the territory
|
| 13:00 | Presentation: In the key of stars |
The path to Michelin stars
|
| 16:35 | Key to success: Strategy, brand and positioning |
Success story: Castillo de Canena
|
| 16:45 | Key to success: Innovation and new business models |
Success Story: Manero Group
|
| 17:00 | Presentation: In the key of talent |
Forging talent in the hospitality industry
|
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 11:15 | Workshop: In the key of platforms |
Think Like Amazon: Marketing Keys to Scaling Your Restaurant
|
| 16:00 | Workshop: In the key of artificial intelligence |
The AI revolution in catering: practical applications
|
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 12:30 | Experiences in the classroom |
Dining room service and customer experience
|
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 13:00 | Experiences in oenology |
Traveling through wine
|
| 16:30 | Cocktail-style experiences |
Cocktail bar
|
PROGRAM TUESDAY 11 OF NOVEMBER
- Central auditorium plenary room
- Einstein room workshop area
- Hall Auditorium Room Area
- Wine cellar and cocktail area, Sagan room
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 10:00 | Presentation: In key of origin |
Flavors of origin, new perspectives on contemporary cuisine
|
| 11:50 | Key to success: Communication, networks and digital marketing |
Success story: Daniel del Toro (DDT)
|
| 12:00 | Presentation: EN_CLAVE DE SOL |
Repsol Suns and the green revolution
|
| 13:00 | Presentation: In international key |
Global cuisine, fusion cuisine
|
| 13:45 | Closing in an institutional key |
Closing of the Congress
|
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 11:15 | Workshop: In management key |
Management and profitability in the restaurant industry
|
| 12:30 | Workshop: In the key of Communication and Marketing |
Marketing and communication for restaurants
|
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 12:30 | Experiences in the classroom |
Dining room service and customer experience
|
| TIME | ACTIVITY |
THEME
MORE INFO
|
|---|---|---|
| 13:00 | Wine-based experiences |
Oenology
|