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MONDAY 10 DE NOVEMBER

Central auditorium plenary room

Institutional welcome
Presentation: In terms of territory
Key to success: gastronomy and communication
Presentation: in terms of sustainability
Presentation: In the key of stars
Key to success: Strategy, brand and positioning
Key to success: Innovation and new business models
Presentation: In the key of talent

Einstein room workshop area

Workshop: In the key of platforms
Workshop: In the key of artificial intelligence

Hall Auditorium Room Area

Experiences in the classroom

Wine cellar and cocktail area, Sagan room

Experiences in oenology (Full)
Cocktail-style experiences (Full)

TUESDAY 11 DE NOVEMBER

Central auditorium plenary room

Presentation: In key of origin
Key to success: Communication, networks and digital marketing
Presentation: EN_CLAVE DE SOL
Presentation: In international key
Closing in an institutional key

Einstein room workshop area

Workshop: In management key
Workshop: In the key of Communication and Marketing

Hall Auditorium Room Area

Experiences in the classroom

Wine cellar and cocktail area, Sagan room

Wine-based experiences

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