A graduate in Economics and Business Administration from the Complutense University of Madrid, she has an extensive professional career and broad experience in Management acquired in various multinational companies across different sectors. After holding several positions of responsibility in American multinational companies—the last nine years at The Coca-Cola Company as Director of the Carbonated Beverages Business Unit—in 2003 she founded Castillo de Canena Olive Juice, quickly positioning this young brand as a benchmark for innovation and quality within the premium olive oil market worldwide.

Presentation: Monday, November 10 at 11:50 a.m.
IN THE KEY TO SUCCESS: STRATEGY, BRAND, AND POSITIONING
Success Story: Castillo de Canena