JOANTXO LLANTADA
Specialist in strategy, marketing and artificial intelligence applied to tourism and gastronomy
Practical Applications of AI for Restaurant Professionals.
Joantxo Llantada is a leading figure in innovation within the tourism and gastronomy sector. He was responsible for designing the gastronomic, product, and brand strategy for the Valencian Community. With over 30 years of experience, he has worked on the development of destinations, companies, and brands through marketing, digital transformation, and strategic intelligence. A researcher and disseminator of global trends, his perspective anticipates the changes that will shape the future.
A professor at institutions such as IE Business School and EOI, he has advised thousands of professionals on the transition to more competitive and innovative models. His approach combines academic rigor, creativity, and an applied vision. His track record makes him a benchmark in the use of artificial intelligence as a tool for efficiency and differentiation.
Workshop: Monday, November 10 – 4:00 PM
INTELLIGENCE IN THE KEY OF ARTIFICIAL INTELLIGENCE
Workshop: The AI Revolution in the Restaurant Industry: Practical Applications
In this hands-on workshop, Joantxo will explore how AI can transform the restaurant industry: from smart management to marketing, including the design of personalized experiences. He will also present a GPT-type tool developed specifically for this workshop, with practical applications for the hospitality sector. A unique space where gastronomy and technology merge with a forward-looking vision.
